Evaluation, Part 3

For this part of the evaluation I am going to be exploring the ideal target audience for the media project which my group has produced, along with the reasons and ways which we addressed a particular audience.

As a target audience age range for my film I would say that it fits in the 17-21 category, I think this because from a younger age now people want to watch thriller genre movies. I also feel that the older generation tend not to be too interested in going to multiplex cinemas, therefore I do feel that this grouping is a good choice for the film although I would advertise it as being 17+ as I feel that depending on the type of person depends on the type of film you would go and watch.

In targeting an audience my group and I aimed to target the film at both males and females, we tried our best to create a typical thriller which would attract many types of people, not just one gender. I feel that by having a mix of genders present in the film enhanced that the 2 minute opening of the film was targeted to both males and females. We felt that as a group to target one gender would not be sufficient in attracting a mass audience along with the fact that thrillers are targeted to everyone, depending on the persons likes and dislikes.

From our survey results, we found that that all of the people whom took it liked thrillers and that’s the reason we went with the thriller genre as we had positive feedback from the questioners;

· Firstly we found that out of all of the people who took the survey that 10/10 liked thrillers which helped us with the genre choice.

· We also that the general favourite thriller location was in dark and deserted places, 5/10 people who took the survey said that they like this type of location. We as a group listen to this feedback and chose a dark weird room to use to do much of the filming in.

· Along with this the people who took the survey highlighted that they like physiological thrillers and also crime thrillers, as 8/10 people said they preferred the selected two above. This we took into consideration and created a thriller which the audience would both think about and also question also created the idea of death in the opening when you see that the person is replaced with a balloon which creates the idea that they are gone in a mysterious way. 

· We also found from the survey results that the majority of people like a thriller which has a lot of mystery and intensity as 10/10 people liked this. Our film was then made to provide the audience with this feeling, we done this with the different aspects which were included in our film, such as the unidentified protagonist adds to the mysterious feeling which the survey results told us an audience liked.

· Our survey results also told us that the audience liked to see a baddie and a victim during thriller movies; this is something we then went on to elaborate on our film. In the 2 minute opening of the film provided the audience with both a victim, these being the children that are present in the opening. Along with the bad guy being the unidentified protagonist who is captured a lot in the opening.